A beginner’s guide to website options, features, and services.

1. DO YOU NEED A WEBSITE?

It all boils down to your audience. If your business is a corner store that sells candy and newspapers, it’s doubtful whether a web site will get you enough new customers to offset the costs. In this case it would probably be wiser to spend your money on a new awning or some ads in the local paper.

However, if your business sells products or services that would be of interest to a wider audience than just your neighborhood, it would probably be worth it to get a website.

The global reach of the web means that your potential customer pool becomes anyone in the world with internet access (with the vast majority being in the US and Europe).

About websites (or web sites).

The World Wide Web, or simply, the web, has been around since the early 1990’s. It has reached a relatively stable level and continues to mature. The web is one component of the larger internet, with other components being email and newsgroups.

If your web site will be used for your business, it would be a good idea to hire a professional web designer in order to ensure that the site looks as good as possible and serves your business goals.

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