A beginner’s guide to website options, features, and services.

5. PICTURES

Custom photos or stock photos?

A website that looks great will probably receive a better response than one that looks not so great. Pictures can spice up a website. You can take the pictures yourself and have your designer convert them into a digital format that can be put into a web site. You may also want to consider hiring a professional photographer.

It’s also possible to purchase professional stock photos for inclusion in your site. These may have a generic sort of look to them, but the picture quality is usually very high. Prices for stock photos range from free to a few hundred dollars per image. The downside to stock photos is that other sites (and newspaper ads, billboards, etc.) may use the same exact photo you're already using. Photodisc.com (popup) is a good place to get an idea of what kinds of pictures stock photo agencies offer.

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