Keyword Research and Strategy

A major focus of search engine marketing is determining which keywords or key phrases to focus your resources on getting good search engine rankings for. Some are obvious and some less so. The strategic element comes into play when you have to determine which keywords will give you the best Return On Investment.

For example, if you're a realtor in Atlanta, Georgia, you might think it would be great to have a number one ranking in the search engines for "real estate". But say you did have that number one ranking, you'd be getting calls all the time for people looking for real estate in California, Utah, Maine, London, and who knows where else. So the better strategy would be to try to get a high ranking for "Atlanta real estate".

Similarly, you want to be sure you're not expending resources trying to get a good ranking for a keyphrase that's irrelevant to your business or that no one is looking for, like "Atlanta banana ice cream".

Let Crunch42 Web Services help you come up with a list of keywords for your website, research their popularity and competitiveness, and create a strategy for getting good search engine rankings for them.

Request a free estimate today, and work can start within a few days.