Search Engine Optimization (SEO)

The actual search engine optimization (SEO) process is relatively easy these days. Just place your keywords in your web page's title, header and meta description tags, and also once or twice in your page's text content. Also be sure to have intra-website links use those keywords. Tada! That's all there is to SEO.

So why does this even cost money? Well, there's more to website marketing than SEO, and it's really all the other stuff that takes a lot of time and handicraft.

You have to decide what keywords to use, then you have to get lots of trustworthy and relevant websites to link to you. If you're in an extremely competitive market, it may benefit you to set up some pay-per-click (PPC) campaigns.

And it's of prime importance to have as much useful and relevant text content on your website as possible. Things like blogs, tutorials, stories, recipes, background information, white papers, articles, newsletter archives. All these get the search engines to consider your site an authority in its subject and therefore worthy of higher rankings. As you can imagine, it takes time to write all these things (which is something you'll probably be the one doing, since you're the expert in your field).

Success Stories

Using the systems mentioned above (blogs, plenty of unique useful content, links from trusted and relevant sites), Crunch42 got the rankings for the word codex up to number three out of 15 million competing pages for healthfreedomusa.org. This is a huge improvement over its previous ranking in the 100s, and is especially hard to get for one-word keyphrases. But it took a year of time and effort, and was helped greatly by the fact that the site owner is a prolific content creator.

For less competitive keywords, Crunch42 can routinely get top 10 rankings, especially if the keyphrase is location based. These examples below were all for keywords and variations requested by the clients:

For the site handmadecatalog.com:

handmade crafts (no 1)
sell handmade crafts (no 1)
buy handmade crafts (no 2)
sell crafts online (no 1)

For the site allergydropsnj.com:

allergy treatment nj (no. 2)
allergy drops nj (no 1)
allergy drops new jersey (no 2)
allergy drops new york (no 3)

For the site ashevillebba.com:

asheville b&b (no 1)
asheville bed & breakfast (no 1)

For the site gsmcweb.com:

asheville alternative medicine (no 1)
asheville medicine (no 7)
north carolina breast thermography (no 7)

Why not have Crunch42 Web Services build your website? It'll be built from the ground up to rank well in search engines.

Further Reading

Search Engine Optimization (SEO)

Success Stories