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Further Reading

  1. Everything a website owner needs to know about search engines.

Website Marketing and Search Engine Optimization (SEO)

Gone are the days when you could just throw a website online, stuff it with "meta tags" and the masses would come a-knockin'. Nowadays everyone and their grandmother's mule has a website, and with that kind of competition you'll need to give a bit of thought to marketing your site.

But forget obsolete methods such as meta tag stuffing and scams such as submitting your site to "millions of search engines".

Our Google ranking...has shot up recently and is now at #4 for 'British Commonwealth Stamps' and #1 for 'British Philatelists'...That's great news for us, and I look forward to the possibility that the #4 ranking will go even higher in the next few weeks or months.

K. Wright, Manager
Aron R. Halberstam Philatelists, Ltd., Oregon

With several years experience getting small business' websites higher rankings, Crunch42 Web Services can craft a comprehensive website marketing plan for you that will be right for your business and budget. This plan will include some or all of the following:

  • Usability Review
  • Keyword Research and Strategy
  • Search Engine Optimization (SEO)
  • SEO Copywriting
  • Directory Submissions
  • Link Building
  • Pay-per-click (PPC) Campaigns

Search engine rankings can be tracked and reported to you over time so you'll know just where you stand. An example report would look somewhat like this:

Website SEO Statistics

"We seem to be hanging onto a top position for some essential search phrases."

D. Ward, Owner
Inn on Main Street Bed and Breakfast, North Carolina

Success Stories

For highly competitive keywords, ongoing work is required. Using a combination of constant content addition through a blog, an aggressive link-building campaign with relevant websites, and search engine optimization, Crunch42 got the rankings for the word codex up to number three out of 15 million competing pages for healthfreedomusa.org. This is a huge improvement over its previous ranking in the 100s, and is notable as it's a one-word keyphrase. But it took a year of time and effort, and was helped greatly by the fact that the site owner is a prolific content creator.

For less competitive keywords, Crunch42 can routinely get top 10 rankings relatively quickly and with relatively little effort, especially if the keyphrases are location based. The examples below were all for keyphrases and variations requested by the clients and did not require ongoing work beyond the initial search engine optimization (rankings as of early 2008).

For the site aaemonline.org:

  • environmental medicine (#1 out of 14 million)

For the site handmadecatalog.com:

  • handmade crafts (#1)
  • sell handmade crafts (#1)
  • buy handmade crafts (#2)
  • sell crafts online (#1)

For the site allergydropsnj.com:

  • allergy treatment nj (#2)
  • allergy drops nj (#1)
  • allergy drops new jersey (#2)
  • allergy drops new york (#3)

For the site ashevillebba.com:

  • asheville b&b (#1)
  • asheville bed & breakfast (#1)

For the site gsmcweb.com:

  • asheville alternative medicine (#1)
  • asheville medicine (#7)
  • north carolina breast thermography (#7)

Let Crunch42 create a website marketing plan for your business. You'll get plain English, personal service from start to finish, and all work is protected by a 90-day 100% money-back guarantee. Get a free estimate now.

Free Project Assessment

SAN FRANCISCO OFFICE

Crunch42 Web Design
3153 24th Street
San Francisco, CA 94110

415.787.3293
info@crunch42.com

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