Content makes a website. It should grab the viewer’s attention and direct them to the action you want them to take. There are many content strategies and some work better than others depending on your particular website and needs.
While it may be tempting to think you can just fire up ChatGPT and ask it to write your website’s content for you, this probably won’t be a viable method going forward if search rankings are important to you.
For now at least, having a human write your content is the best option. If you’re not a good writer, Crunch42 can help you find the best copywriter for your needs and budget.