WordPress is great because it’s so easy to use but it can also be a bloated beast, code-wise. The problem with this is that when you visit a bloated WordPress site, it can take a long time to load. The longer a web page takes to load, the more Google penalizes the search engine rankings of that website. Impatient customers might also click Back after too many seconds have passed.
There are a number of ways to get around this including the brute-force method of getting a faster server, caching plugins, and various tweaks.
However, by far the best way to get a lightning-fast WordPress website is to convert it to what’s known as a static website, which is just a bunch of HTML pages. HTML pages load instantly and are 100% secure.
If you have a simple brochure website that you don’t blog with, this is a prime candidate for turning into a static website. If you do blog, or you have an interactive website such as an online store, then a hybrid static-WordPress site can be effective.
Crunch42 is happy to discuss how to make your WordPress website load more quickly, thus retaining customers and increasing your SEO.